What is The Saem? (No, it's not a spelling error!) One of the newer brands in Korea's cult skincare market, The Saem has some hot products on its shelves that have already gotten the locals going in a frenzy. And well, it does help that the brand is endorsed by rising star Lee Seung Gi (이승기), whose boyish appeal seems to capture the hearts of many.
Curious, we wandered into the shop and asked for the hottest product instore. The friendly sales person recommended the Gem Miracle Diamond Cutting V10C Lifting Serum (that was a real tongue twister). In her words, this product is great for a humid climate like ours, since its non-sticky, and upon use would leave the skin soft and supple ("very bouncy!"). Well the product name alone is pretty alluring - "gem", "miracle","diamond".. good prime words right there! And a BIG PLUS: the packaging is absolutely gorgeous!
This limited edition set featured here comes with a Gem Miracle Diamond Peeling lotion (10ml), Gem Miracle Diamond Cutting V Lifting Emulsion (20ml), and Gem Miracle Diamond Cutting V Lifting Toner (20ml). Going at just S$49.90 for the whole set! While stocks last.
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